A Model of Fish Marketing at Paotere Fishing Ports for Increasing

Syahrul, Syahrul (2018) A Model of Fish Marketing at Paotere Fishing Ports for Increasing. International Journal of Development Research, 8 (4). pp. 20013-20018. ISSN 2230-9926

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The marketing of fish harvest on demand and supply, does not make a significant difference of fishermen income. Marketing model of fish harvest becomes very important for increasing fishermen income. The research conducted on June to December, 2016. Data collection techniques include; Interviews and literature study. Respondents were determined based on purposive sampling method. The method of analysis used is Structural Ecuation Modeling (SEM). The result of analysis shows that system of fish marketing factor is significantly influence to fisherman's income, fisherman's welfare and capital capability, so that the required sale of fish harvest with an auction system that is supervised directly by superintendent and cooperative administrator. Marketing strategy is focused on improving the quality of human resources of Paotere Fishing Ports, as well as increased government support on capital assistance for increasing fishermen’s income

Item Type: Article
Subjects: V Naval Science > V Naval Science (General)
Depositing User: Unnamed user with email admin@umi.ac.id
Date Deposited: 25 Jul 2023 01:19
Last Modified: 25 Jul 2023 01:19
URI: http://repository.umi.ac.id/id/eprint/3360

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