Factors that influence buying houses for consumers

Nasir, Munawir (2020) Factors that influence buying houses for consumers. Jurnal Manajemen dan Bisnis, 8 (1). pp. 85-94. ISSN 2621-1971

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A B S T R A C T This study aims to examine the influence of family, economic and lifestyle factors on consumer decisions. This research was conducted at the Royal Spring Housing, located in Gowa Regency. The population chosen is all home consumers at the Royal Spring Housing PT. Buana Sentosa Asri in Makassar. The number of samples is calculated using the Slovin formula, and the number of samples to be studied is 82 household samples and is determined by simple random sampling. Data collection was carried out by distributing questionnaires to all respondents. The analysis tool uses multiple linear regression. The results of the study found that family factors, economic factors, and lifestyle have a positive and significant effect on consumer decisions

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Unnamed user with email admin@umi.ac.id
Date Deposited: 28 Sep 2021 06:26
Last Modified: 28 Sep 2021 06:26
URI: http://repository.umi.ac.id/id/eprint/487

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