THE EFFECT OF RETURN AND PORTFOLIO RISK ON THE SHARES OF COMPANIES LISTED ON THE JAKARTA STOCK EXCHANGE: A STUDY OF THE CAPITAL MARKET INFORMATION CENTER IN MAKASSAR

Investment is an activity carried out utilizing cash outflows at this time with the aim of generating expected profits in the future. Investing there is a risk borne by investors and to reduce the risk of loss, investors should combine several types of shares in an investment pool or diversify shares. The portfolio diversification strategy carried out in investing in the capital market can reduce the total portfolio risk without compromising the expected rate of return. Investos generally do not invest all of their funds in one stock, but invest their funds in several other stocks with the pretext of reducing the level of risk that will be faced. Investors may change their investments which in turn the portfolio they hold is no longer optimal and in the end they form a new portfolio and sell their portfolio and then buy a new portfolio.