The Role of Social Capital in the Development of Fried Chicken Business

This study aims to describe the social capital owned by the owners,
employees, and suppliers of raw materials for MSME fried chicken
"Krispi", analyze production and income, and business development. The
research was conducted at the "Skripsi" Fried Chicken MSME, Jl.
Abdullah Dg. Sirua. Informants (respondents) in this study were business
owners, employees (who had worked for one year), and raw material
suppliers, totaling ten people. This research is a case study using a
qualitative approach and data collection techniques through observation,
interviews, and documentation on the "Skripsi" fried chicken business.
Data analysis used descriptive qualitative analysis and income analysis.
The results of the study found that The social capital owned by the owners,
employees, and suppliers of raw materials in the UMKM "Skripsi" fried
chicken are: social norms, social networks, trust, cooperation, participation
(participation), and reciprocity (reciprocity). Recapitulation of
informants' responses to social capital with a weight value of 426 means
that social capital plays a role in business development. MSME production
and income Fried chicken "Skripsi" is profitable. The "Skripsi" fried
chicken business is experiencing increasing development.