ANALISIS DAN STRATEGI PENGEMBANGAN USAHA PENANGKAPAN RAJUNGAN (Portunus pelagicus) DI DESA BONTO UJUNG KECAMATAN TAROWANG KABUPATEN JENEPONTO
Abstrak
This study aims to see the feasibility of the small crab catcher and suitable indicators
developed by fishermen in Bonto Ujung Village, Tarowang, Jeneponto district to maintain the
availability of small crab resources in order to continue to provide benefits. This study uses a
survey method by submitting a questionnaire to the respondents. The business feasibility data was
analyzed using standard formulas that were generally available, while the small crab fishery
business development strategy was analyzed by SWOT. The results showed that the crab fishery
business using gill nets and traps that are currently available is still feasible to be used and
developed. The strategy for developing small crab fishery business in Bonto Ujung Tarowang
Village should take an effective catching strategy with a fishery information system, management
arrangements, catching timing arrangements, increasing supervision with related parties,
increasing knowledge of technology and information, increasing the marketing chain, increasing
access to capital and access to information. to increase business opportunities, increase
community innovation.
Keywords: Business Feasibility; Crab; Development Strategy: SWOT
developed by fishermen in Bonto Ujung Village, Tarowang, Jeneponto district to maintain the
availability of small crab resources in order to continue to provide benefits. This study uses a
survey method by submitting a questionnaire to the respondents. The business feasibility data was
analyzed using standard formulas that were generally available, while the small crab fishery
business development strategy was analyzed by SWOT. The results showed that the crab fishery
business using gill nets and traps that are currently available is still feasible to be used and
developed. The strategy for developing small crab fishery business in Bonto Ujung Tarowang
Village should take an effective catching strategy with a fishery information system, management
arrangements, catching timing arrangements, increasing supervision with related parties,
increasing knowledge of technology and information, increasing the marketing chain, increasing
access to capital and access to information. to increase business opportunities, increase
community innovation.
Keywords: Business Feasibility; Crab; Development Strategy: SWOT