The Influence of Human Capital on Performance and Satisfaction of Medium Entrepreneurs in Kupang City

This aims of this study is to know the influence of human capital on performance
and customer satisfaction as well as medium entrepreneur human capital towards the
entrepreneurs satisfaction through the performance medium entrepreneurs. This study was
conducted in Kupang city with number of population 280 people as medium entrepreneurs.
Sample assignment as much as 165 people medium entrepreneurs as respondents by using the
method of withdrawal of samples through a formula approach Yamane. Results of the
questionnaire on data analysis using Structural Equation Modeling (SEM) programmed
package with the helping of Moment Analysis of Structure (AMOS) 18. The study found that;
1) Humana capital positive and significant effect on performance, medium-2) entrepreneur
Human capital effect positive use and significantly to the satisfaction of the medium
entrepreneurs, 3) positive use of influential businessmen and Performance significantly to
satisfaction medium, 4) entrepreneur Human capital effect positive and significantly to the
satisfaction of the employers through the performance medium entrepreneurs.
Keywords : human capital; performance; satisfaction of entrepreneurs