Society’s Behavior of Personal Transportation Utilization in Makassar South Sulawesi Indonesia
Abstrak
This study aims to provide an overview of the most dominant variable affecting individuals in the use of private
transportation (cars). The population in this study was the users of private car as many as (N = 200) respondents scattered
around Makassar. The independent variables consisted of attitude (X1), subjective norms (X2) and perceived behavioral
control (X3), while behavior (Y1) as the dependent variable. Moreover, the sampling technique used in this study was
purposive random sampling and the data were analyzed by using descriptive analysis and multiple linear regression. The data
analysis was processed by using SPSS 22. The results showed that the attitude variable (X1) is the most dominant variable and
has an influence towards behavior variable compared to other independent variables. Private cars are still seen as a symbol of
success and a reliability of an individual. It means that it is also considered to increase the prestige or social status of the
people despite its transportation function which is safer and more convenient.
Keywords Behavior, Private car, Symbol
transportation (cars). The population in this study was the users of private car as many as (N = 200) respondents scattered
around Makassar. The independent variables consisted of attitude (X1), subjective norms (X2) and perceived behavioral
control (X3), while behavior (Y1) as the dependent variable. Moreover, the sampling technique used in this study was
purposive random sampling and the data were analyzed by using descriptive analysis and multiple linear regression. The data
analysis was processed by using SPSS 22. The results showed that the attitude variable (X1) is the most dominant variable and
has an influence towards behavior variable compared to other independent variables. Private cars are still seen as a symbol of
success and a reliability of an individual. It means that it is also considered to increase the prestige or social status of the
people despite its transportation function which is safer and more convenient.
Keywords Behavior, Private car, Symbol