Have a Personal Vehicle: Really Need or Simply Want?
Abstrak
The more and more efficiently the community in owning and determining vehicle choices has resulted in increasingly
increasing the trend of private vehicle use as the primary transportation mode replacing public transportation. Planned Behavior
Theory is expected to accurately predict people's intentions and behavior in using private vehicles. The variables used are the
independent variable Attitude Toward, Subjective Norm and Perceived Behavioral Control, then Intention Behavior as the intervening
and Behavior dependent variable. The research population is the community of private motorists using cars and motorbikes in the
city of Makassar. The number of samples used was 210 respondents. The sampling used is Purposive Random Sampling. Primary data
and information through an open questionnaire. Analysis of research data with the Structural Equation Model with IBM AMOS
Software. The results obtained show that attitude toward intention to behavior means that attitude variables compared to Subjective
Norm and Perceived Behavioral Control variables predominantly affect Intention and Behavior. The Attitude Toward of vehicle users
who are influenced by Behavior belief will ensure that the vehicles they use can make social values increase, will be more valued and
respected. Vehicles are not only a means of transportation but also a symbol of a person's establishment.
Keywords: Attitudes Toward, Intention Behavior, Subjective Norms, Perceived Behavioral Control, Structural Equation Model (SEM),
Theory of Planned Behavior
increasing the trend of private vehicle use as the primary transportation mode replacing public transportation. Planned Behavior
Theory is expected to accurately predict people's intentions and behavior in using private vehicles. The variables used are the
independent variable Attitude Toward, Subjective Norm and Perceived Behavioral Control, then Intention Behavior as the intervening
and Behavior dependent variable. The research population is the community of private motorists using cars and motorbikes in the
city of Makassar. The number of samples used was 210 respondents. The sampling used is Purposive Random Sampling. Primary data
and information through an open questionnaire. Analysis of research data with the Structural Equation Model with IBM AMOS
Software. The results obtained show that attitude toward intention to behavior means that attitude variables compared to Subjective
Norm and Perceived Behavioral Control variables predominantly affect Intention and Behavior. The Attitude Toward of vehicle users
who are influenced by Behavior belief will ensure that the vehicles they use can make social values increase, will be more valued and
respected. Vehicles are not only a means of transportation but also a symbol of a person's establishment.
Keywords: Attitudes Toward, Intention Behavior, Subjective Norms, Perceived Behavioral Control, Structural Equation Model (SEM),
Theory of Planned Behavior