Halal Food Product Market in Egypt and in Indonesia
Abstrak
The objective of this study to describe halal food product market in Egypt and in
Indonesia. The background that various Indonesian halal food products have been able to
dominate foreign markets. Besides Egypt is one of the destinations for various halal food export
products from Indonesia. There are over 7,000 food processing and manufacturing companies in
Egypt, generating sales of $22.2 billion and Egypt imported $4 billion in food ingredients. This
study uses a qualitative method with data collection through documentation, as well as data
analysis using data display, verification and conclusions. The results of the study show that
various Indonesian food and beverage products that have been certified halal, are considered by
Cairo consumers for various Indonesian products. Indonesia has a strong opportunity to market
halal food and beverage products in Egypt, this is because Indonesia is a country with the largest
Muslim population in the world. In addition, Indonesian products are halal-certified, recognized
and in accordance with the standardization of the Egyptian Export-Import Supervisory Agency.
This is a great opportunity for food and beverage industry players and other halal products from
Indonesia to penetrate the Egyptian market. The Indonesian Embassy in Cairo has taken
preliminary steps to explore the promotion and improvement of Indonesian halal food products
to Egypt. Meanwhile, the Egyptian company has marketed Indonesian halal products such as
biscuits, coffee, sweets and other snacks. These products have been officially registered with the
Egyptian Ministry of Commerce since the enactment of the 2016 regulation on company
registration and food products. In addition, other halal food products that have been grounded
among Egyptians are instant noodles which have been in since 1999 and set up a factory in 2009
in Badr City. This includes one of the halal cosmetic brands that has been circulating among
Indonesian and Asian students in Cairo. The data obtained shows that Egypt's imports of
Indonesian halal products reached USD 799.24 million. These Indonesian halal products
dominate 64.94% of the total value of Indonesia's exports to Egypt amounting to USD 1.169
billion, of which the most likely ones are palm oil and its derivatives, coffee beans, coconut,
processed food products, vegetable oil, cocoa powder, spices. - Spices and other food
commodities
Indonesia. The background that various Indonesian halal food products have been able to
dominate foreign markets. Besides Egypt is one of the destinations for various halal food export
products from Indonesia. There are over 7,000 food processing and manufacturing companies in
Egypt, generating sales of $22.2 billion and Egypt imported $4 billion in food ingredients. This
study uses a qualitative method with data collection through documentation, as well as data
analysis using data display, verification and conclusions. The results of the study show that
various Indonesian food and beverage products that have been certified halal, are considered by
Cairo consumers for various Indonesian products. Indonesia has a strong opportunity to market
halal food and beverage products in Egypt, this is because Indonesia is a country with the largest
Muslim population in the world. In addition, Indonesian products are halal-certified, recognized
and in accordance with the standardization of the Egyptian Export-Import Supervisory Agency.
This is a great opportunity for food and beverage industry players and other halal products from
Indonesia to penetrate the Egyptian market. The Indonesian Embassy in Cairo has taken
preliminary steps to explore the promotion and improvement of Indonesian halal food products
to Egypt. Meanwhile, the Egyptian company has marketed Indonesian halal products such as
biscuits, coffee, sweets and other snacks. These products have been officially registered with the
Egyptian Ministry of Commerce since the enactment of the 2016 regulation on company
registration and food products. In addition, other halal food products that have been grounded
among Egyptians are instant noodles which have been in since 1999 and set up a factory in 2009
in Badr City. This includes one of the halal cosmetic brands that has been circulating among
Indonesian and Asian students in Cairo. The data obtained shows that Egypt's imports of
Indonesian halal products reached USD 799.24 million. These Indonesian halal products
dominate 64.94% of the total value of Indonesia's exports to Egypt amounting to USD 1.169
billion, of which the most likely ones are palm oil and its derivatives, coffee beans, coconut,
processed food products, vegetable oil, cocoa powder, spices. - Spices and other food
commodities